In Zadaa Magazine we bring all the hottest trends, stories and interviews from the fashion world. Each week we have interviews with some of Denmark’s biggest fashion and lifestyle influencers that are guest appearing in our Zadaa Discover Feed. Explore this edition, where we have met the accomplished influencer, Maria Lykke, for a little talk about Instagram, being a mother and children’s fashion.
Name: Maria Lykke
Tell us a little about yourself and what made you become an influencer?
My name is Maria. I’m 35 years old, and I have a degree in Languages and International Business Communication. I have worked in marketing since I graduated in 2008.
Today, I work as a Team Manager at KONXION, a modern marketing agency that analyzes people’s digital behavior and translates data into solutions in a world of digital. Our family consists of myself, my partner and our two girls, who are 2 and 5 years old respectively. My Instagram profile was launched almost 3 years ago. Primarily as a product of my curiosity about being able to explore this platform and thereby gain some valuable learnings that I could translate and use in my daily work with digital media.
How does a typical day look like you?
A typical day at home starts with us waking up and getting ready to get out of the door. We are quite efficient in the morning and plan the girls outfits the day before. Both my partner and I have to be at work at 8, and we both have a good half an hour commute to work, so it’s nice that the morning routines run smoothly. Around 16-17 we return home again. After that, it’s real battle to get dinner, bath, play and fun done before both girls hit their bed just before 20:00. The evenings are used for practical things, a little work and maybe a series on Netflix. And then, we usually find time to enjoy some candy or cake, as the evening coffee is quite important to us.
What is a surprising part of your influencer job, which you think others do not know about?
All the practicality, especially during the winter, where it’s usually completely dark by the time I get home, so most of the pictures need to be taken during the weekends. In addition, it takes a lot of time to produce content, schedule it for the correct dates and time – and it really takes a really long time to like and reply to comments, like others’ pictures, etc. etc. Simultaneously, as I’m also trying to answer all the mails and message requests that I constantly receive.
Where do you get the greatest fashion inspiration for children’s clothes (fashion magazines, social media, street scene) and why right there?
I find my inspiration for children’s clothes in what my 5-year-old Victoria likes to wear. She is a huge fan of Creamie, and is also very lucky to be the ambassador of the brand. If it was up to her, she’d never wear anything else and because she has a good taste, it’s actually gotten to the point, where I no longer get involved in her outfit choices. However, I do get involved when the outfits aren’t very practical. Shoes must be good like Ecco or Angulus and the skirt also in a very good quality, so I’m sure she’ll stay dry all day when she’s outside.
How much time do you usually spend the children’s outfits in the morning?
We choose the evening before. Or I choose it for my youngest Isabella. It takes less than 1 minute. She just needs something that’s clean. Victoria chooses for herself – but it does not take that long either. She always knows what she wants to wear the next day – and I rarely meddle. As a matter of fact, I make sure that the closet always only contains clothes that suit the season, so I know it doesn’t matter what she chooses. If she puts it together cross-section or color coordinate a little creative, I do not mix at all.
What are your best tips for putting together the perfect winter outfit for children?
Right now. Turtlenecks are a hit at home. They are used under dresses or as an upper part for a skirt ensemble – and both girls think it is nice with a little warmth on the throat. Otherwise, wonderful knits are also great in the wintertime – and of course some nice Bamboo wool – we’re big fans of the ones from MeToo.
Check out Maria’s boutique in Discover right now!