Time for Mommy talk with Influencer – Maria Lykke

December 14, 2017

In Zadaa Magazine we bring all the hottest trends, stories and interviews from the fashion world. Each week we have interviews with some of Denmark’s biggest fashion and lifestyle influencers that are guest appearing in our Zadaa Discover Feed. Explore this edition, where we have met the accomplished influencer, Maria Lykke, for a little talk about Instagram, being a mother and children’s fashion.

Name: Maria Lykke

Instagram: @m_lykke_

Tell us a little about yourself and what made you become an influencer?

My name is Maria. I’m 35 years old, and I have a degree in Languages ​​and International Business Communication. I have worked in marketing since I graduated in 2008.

Today, I work as a Team Manager at KONXION, a modern marketing agency that analyzes people’s digital behavior and translates data into solutions in a world of digital. Our family consists of myself, my partner and our two girls, who are 2 and 5 years old respectively. My Instagram profile was launched almost 3 years ago. Primarily as a product of my curiosity about being able to explore this platform and thereby gain some valuable learnings that I could translate and use in my daily work with digital media.

How does a typical day look like you?

A typical day at home starts with us waking up and getting ready to get out of the door. We are quite efficient in the morning and plan the girls outfits the day before. Both my partner and I have to be at work at 8, and we both have a good half an hour commute to work, so it’s nice that the morning routines run smoothly. Around 16-17 we return home again. After that, it’s real battle to get dinner, bath, play and fun done before both girls hit their bed just before 20:00. The evenings are used for practical things, a little work and maybe a series on Netflix. And then, we usually find time to enjoy some candy or cake, as the evening coffee is quite important to us.

What is a surprising part of your influencer job, which you think others do not know about?

All the practicality, especially during the winter, where it’s usually completely dark by the time I get home, so most of the pictures need to be taken during the weekends. In addition, it takes a lot of time to produce content, schedule it for the correct dates and time – and it really takes a really long time to like and reply to comments, like others’ pictures, etc. etc. Simultaneously, as I’m also trying to answer all the mails and message requests that I constantly receive.

Where do you get the greatest fashion inspiration for children’s clothes (fashion magazines, social media, street scene) and why right there?

I find my inspiration for children’s clothes in what my 5-year-old Victoria likes to wear. She is a huge fan of Creamie, and is also very lucky to be the ambassador of the brand. If it was up to her, she’d never wear anything else and because she has a good taste, it’s actually gotten to the point, where I no longer get involved in her outfit choices. However, I do get involved when the outfits aren’t very practical. Shoes must be good like Ecco or Angulus and the skirt also in a very good quality, so I’m sure she’ll stay dry all day when she’s outside.

How much time do you usually spend the children’s outfits in the morning?

We choose the evening before. Or I choose it for my youngest Isabella. It takes less than 1 minute. She just needs something that’s clean. Victoria chooses for herself – but it does not take that long either. She always knows what she wants to wear the next day – and I rarely meddle. As a matter of fact, I make sure that the closet always only contains clothes that suit the season, so I know it doesn’t matter what she chooses. If she puts it together cross-section or color coordinate a little creative, I do not mix at all.

What are your best tips for putting together the perfect winter outfit for children?

Right now. Turtlenecks are a hit at home. They are used under dresses or as an upper part for a skirt ensemble – and both girls think it is nice with a little warmth on the throat. Otherwise, wonderful knits are also great in the wintertime – and of course some nice Bamboo wool – we’re big fans of the ones from MeToo.

Check out Maria’s boutique in Discover right now!

MOMMY INFLUENCER: IINES AALTONEN

December 12, 2017

Name: Iines Aaltonen

Age: 30

Blogiinesaaltonen.fi

Style: relaxed, timeless, laid-back

Iines Aaltonen likes to combine something new, old, exclusive and casual. She likes laid-back style, sneakers and college shirts. Her newest point on interest is vintage and her mother’s old clothes. In few last years Iines have been buying more and more reloved fashion and quality clothes that stay in good condition year after year.

When younger Iines used to shop more in big stores and buy whatever she felt like graving at the moment. She used the clothes once or twice. Nowadays those kinds of shoppings are history. Her style is more timeless. Iines likes Isabel Marant, Acne, Rebecca Minkoff and Balenciaga, but she also loves Marimekko. Her plan for surviving winter in Finland is to layer warm clothes, use natural fabrics in accessories and have a warm coat.

Iines has a son and he already has a style of his own. That little guy matches more with his father than his mother. Iines picks his clothes, but doesn’t use time planning the outfits. She just wants her son to be comfortable, but she admits, she likes to pick clothes that go well together. She would never buy anything synthetic and uncomfortable to her kid just because those clothes look nice. Iines puts the most effort in shoes, wool layers and outer wear.

 

When it comes to shopping for the little boy Iines is not after brands, but quality pieces. She wants natural materials, good quality and comfortable cuts. She is fighting against pointless spending, because kids clothes are worn only for months. That’s why Iines buy most of the clothes used from her friends. She also sells too small kids clothes and that’s why she’s in Discover this week!

 

PICK ONE!
cold / HOT
SUMMER / vinter
party / CASUAL
BEANIE / hat

Mommy Influencer of the week – Daniellas Liv

December 10, 2017

In Zadaa Magazine we bring all the hottest trends, stories and interviews from the fashion world. Each week we have interviews with some of Denmark’s biggest fashion and lifestyle influencers that are guest appearing in our Zadaa Discover Feed. Explore this edition, where we have met the accomplished Instagrammer & blogger, Daniella Flindt, for a little talk about Instagram, being a mother and childrens fashion.

Name: Daniella Flindt

Instagram: @daniellasliv

Tell us a little about yourself and what made you become an influencer?

My name is Daniella, I’m 25 years old and a mother of two girls. I just started going back to work after my maternity leave. Back to my dream job! Those who know me will say I’m a smiling energy bomb that values friendship, honesty and integrity highly. When I got my first girl I felt that I lacked a good source of inspiration for clothes, decor and food, so I chose to create my Instagram, as I had created the profile I got a little interest on IG. On my blog and my Instagram, I show my life realistically and open up about the grass not always being greener on the other side. It can be hard to stay on-course and keep on fighting, but I’m determined to show that every life has its ups and downs. There are no taboos and no downsides that are big enough not to fight to create a safe and happy environment.

How does a typical day look like you?

A typical day at home with us, we spend too much time in bed, spills too much oatmeal, always forget to remove the girls’ toothpaste stains, lunch is made last minute, but we give a lot of love to each other, weighing the times before when we go to work and kindergarten very highly. Then the girls get picked up after we both have been at work, we usually go to shop for the meal plan that never ends up being made, we play and listen to music, while we are stressing over the water that boils over the pot, we eat together, do not care much about spilled food or using too much remoulade, one grown-up is washing the dishes, while the other bathes the children and reads them stories, then the kids are embraced with kisses, the mess we’ve made remains uncleaned, and we just try to enjoy our kids-free time relaxing on the couch and usually end up in bed early.

What is a surprising part of your influencer job, which you think others do not know about?

How hard it actually is. In between work, taking care of the family, going to birthday parties, doing laundry, illness, cleaning up, cooking . It’s almost impossible to set up, take pictures, look nice, find something to write about it and then write it. It’s hard, and I’ve almost quit a few times, but in reality, I couldn’t do without it.

Where do you get the greatest fashion inspiration for children’s clothes (fashion magazines, social media, street scene) and why right there?

It’s definitely social media, where I say “wooow” the most. I have some websites or webshops that I probably follow, so I’m kind of in the loop. My girls are probably the biggest inspiration, because they give me a great idea of what to dress them in through their personalities and moods. I’m crazy about the old-fashioned, fine and rustic look, but none of that makes up much of the closet. It’s mostly like My Little Pony dresses, glittery leggins, t-shirts with iceprints (from Frozen) etc. Because I know, that’s what makes my my oldest happy, the little one I just like to follow and support my favorite brands.

How long do you usually spend the children’s outfits in the morning?

Uh, 5 minutes’ max, we always choose together the night before, Filippa tells us if it’s gonna be a dress or what her thoughts are, together we find an oufit that suits the food they gonna eat in the kindergarten, white just does not go with tomato soup, or short-sleeved with the frost outside, so together we choose and I tell what would be a good or a bad idea.

What are your best tips for putting together the perfect winter outfit for children?

Knit, the dark colors, brown, navy, dark red, gray, orange, use the colors that are in the trendy right now. Put on an outfit that shows warmth and personality, maybe tights with a pair of sweet dark shorts in on top, a lovely stretch strap, lace trimmer that’s made from the silk / wool extinguisher underneath it will keep them warm.

BRAND BOUTIQUE: LUMI ACCESSORIES

December 10, 2017

We celebrate Suomi100 week by opening a brand boutique for LUMI ACCESSORIES in Discover. It means that you can find their bags from older collections and even samples you’ve never seen before. The prices are, of course, familiar Zadaa prices.

But first, don’t you want to get to know LUMI? Read the whole brand story from their website!

LUMI began in New York City in 2000, a collaboration between Sanna Kantola, then a handbag designer for Ralph Lauren, and Bruno Beaugrand, then an art director at Tiffany Watches.

During a Millenium winter holiday, the pair found themselves in a snowy little town in the middle of Finland, where they came across an old felt factory, which produced a white felt that was as pure and soft as the driven snow. The designers fell in love with the natural material and decided to design a small line of felt hats and handbags, trimmed in Vachetta leather.

This combination of natural felt and vegetable-tanned leather, hand-crafted in small factories in Finland, proved to be a hit, and was quickly picked up by discerning fashion shops from New York to Tokyo. A short three years later, with the introduction of our bestselling Supermarket Bag in 2003, LUMI extended its sales across most European countries, establishing a rapidly growing wholesale presence at premiere trade shows in Paris, Milan and New York.

LUMI has received several industry and design awards throughout the years, including the Golden Hanger (Kultainen Vaatepuu) in 2011, the first accessories maker to receive the honor.

Today, LUMI is Finland’s leading leather accessories brand, sold in over 25 countries worldwide, including in exclusive fashion and lifestyle retailers such as Merci, Conran Shop, Globus, Skandium, Artek, Stockmann, Monoqi, Journal Standard – Baycrews, to name only a select few.

SHOP LUMI ACCESSORIES SAMPLES AND OTHER SPECIAL PIECES WITH ZADAA PRICES IN DISCOVER!

Exclusive interview with Danish Fashions It-girl – Freja Wewer!

December 9, 2017

In Zadaa Magazine we bring you all the hottest trends, stories and interviews from the fashion world on a weekly basis. Each week we have two interviews with some of Denmark’s biggest fashion and lifestyle influencers that appear in Zadaa Discover. Explore this edition, where we have met the accomplished blogger and Instagrammer, Freja Wewer for a little talk about Instagram and fashion:

Name: Freja Wewer

Instagram: @frejawewer

Tell us a little about yourself and what made you become an influencer?

It started when I was contacted one day by an agency representing a lot of Danish bloggers. They really tried to convince me to start a blog, but I found it a bit awkward and embarrassing. I realized that I did not really have much else to do, and I thought it would be an easy way to earn some money, so I chose try it anyway. 3 months later, I got high-jacket by my agent (who I still have today) and started working with her. She made me take it much more seriously and work much harder. But my career has clearly started with others seeing something in me, which I did not see myself.

How does a typical day look for you?

Uh! I know it probably sounds very tacky, but none of my days are the same, so it’s a hard question to answer.

What is a surprising part of your job, you think people don’t know about?

It often depends on people how time consuming my work really is. I work a lot, which people may be a little surprised about. People have some idea that as an influences, you just strut around and take some pictures, but that’s not how it works.

Where do you usually get your greatest fashion inspiration from (fashion magazines, social media, street scene)?

I do not have a particular place I seek inspiration. I think that the majority of the inspiration I get is very random and unexpected, which in itself is very refreshing and nice.

How long do you usually spend on picking out an outfit in the morning?

It’s very different, it can be anything from 1 min to almost several days. It is very important whether it is a walk down to the kiosk or new year’s party. On a daily basis I do not spend too much time on it, I have a very relaxed relationship to my sense of style.

What are your best tips for putting together a perfect winter outfit?

I have a lot of wool trousers that I love in the winter, because they are cosy and warm. In addition to that I’d say a good warm jacket.

Are there any trends you currently love? And some you hate?

I feel it has become quite fashionable to wear puffy jackets, which I find nice. I have a few at home that I love and I’d never get rid of them, because they are so nice. I do not think there are any trends that I hate.

User Story – Lærke

December 6, 2017

Lærke ser rigtig meget YouTube, og da en af hendes yndlings-YouTubere lavede en video om Zadaa, så valgte Lærke selv at prøve det ud. Da Lærke begyndte at undersøge alle hvad, hvordan og hvor’erne om Zadaa, så brugte hun ikke internettet, men derimod de andre brugere på app’en til at lære hende. Hun blev hjulpet på vej af nogle meget søde og erfarne brugere. De fortalte hende om, hvordan køb og salg foregår, hvordan man bruger Zadaa Package som forsendelsesmetode, og hvordan man har 100% betalingsgaranti, så man undgår svindel, når man køber noget inde på app’en.

Da Lærke så valgte at foretage sit første køb, så var det med lidt blandede følelser, især fordi hun var lidt nervøs for, hvordan hele købsprocessen udspillede sig. Hun blev dog hurtig beroliget ved hjælp af Zadaa’s egen instruktions beskeder gennem hele processen. Lærke’s første køb inde på Zadaa var en succes, og i dag er hun en af de bedste og mest erfarne brugere på app’en.

Hvis du ligesom Lærke er i tvivl om noget vedrørende Zadaa, så kan du altid kontakte vores support på [email protected] eller spørge de rigtig søde brugere inde på app’en.

FASHION INFLUENCER: JUULI RÖNKÄ

December 5, 2017
NIMI: Juuli Johanna R.
IKÄ: 22
TYYLI: changing, experimental, dark
BEHIND THE CAMERA
When a photographer Juuli Rönkä meets her model she hopes to work with someone who knows ones best angles and moves smoothly in front of the camera. Juuli admits that she loves a challenge so she often guides her models to their uncomfortable zone to find some new dimensios.
As a photographer Juuli has a talent to make her model relax just by being herself. She describes herself a little weird. Juuli tells that the best thing about taking photos is getting to know new people and being creative.
IN FRONT OF THE CAMERA
Juuli is also a model and loves being photographed especially by the talented Atte Tanner. Having so similar visions about artsy photoshoots make Atte ja Juuli work together time after time. Juuli describes Atte super artistic.
One of the things Juuli Rönkä would never do in front of the camera is getting naked. She would also skip a picture that would hurt people or animals in any way. Some people would do anything just to get a cool picture, but Juuli isn’t one of them. She might be weird, but she is also kind.
In social media people tend to post the same pictures over and over again. Flat lay of a giant breakfast, the HOLIDAY hat from behind and nice shoes on a statement floor. Still Juuli believes that social media is the place to be just as different and unique as one really is. It just takes some cougare.
PICK ONE!
kissat / KOIRAT
kameran edessä / KAMERAN TAKANA
kirjoittaminen / KUVAAMINEN
KEVÄT / syksy
tyyli / MUOTI
KAHVI / tee

Mommy Influencer of the week – Jill Mee

December 3, 2017

In Zadaa Magazine we bring all the hottest trends, stories and interviews from the fashion world. Each week we have interviews with some of Denmark’s biggest fashion and lifestyle influencers that are guest appearing in our Zadaa Discover Feed. Explore this edition, where we have met the accomplished Instagrammer, blogger and photographer, Jill Mee, for a little talk about Instagram and childrens fashion.

Name: Jill Mee

Instagram: @made.by.mee

Tell us a little about yourself and what made you start a blog and Instagram?

My name is Jill, and I am 37 years old. I am married to Peter and the mother of three beautiful children. When I started out my Instagram account I was mostly taking with of my home and kids. Focusing mainly the channel on children’s lifestyle and interior design, and not so long after the profile became to grow and became very popular. I love to style and decorate, and I am a very big fan of Danish brands, both interior and clothes.

How does a typical day look like for you?

Waking up and getting ready with three children every morning, can only be described as chaos, chaos and more chaos. When all the children have been dropped off at school, I usually go home and clean up and start the day by checking mails, looking into and trying out new styles, taking pictures for my Instagram, and some days even partaking in interesting events.

What is a surprising part of your job as an influencer, which you think others do not know about?

That this is my full-time job, and that you can making a living off “taking pictures”. It is much more than that, and a lot of work goes behind every shoot, every style and every blog post.

Where do you get the greatest fashion inspiration for children’s fashion (fashion magazines, social media, street scene) and why right there?

I find most of my inspiration for the different seasons and matching possibilities on Instagram and Pinterest. There are a lot of ideas to be drawn from those two channels in terms of children clothes.

How long do you usually spend the children’s outfits in the morning?

Given that the mornings are so chaotic, I have to manage my time in the best way possible, so usually it takes more or less than 5 minutes.

What are your best tips for putting together a perfect winter clothes for children?

I’d probably recommend to keep it practical, neat and use neutral colors that you can mix / match easily.

Are there any trends you currently love? And some you hate?

To be honest, I am not very fond of bright colors, but I really love autumn colors, retro, knitwear and fur.

Influencer of the week – Alberte Lund

November 30, 2017

In Zadaa Magazine we bring all the hottest trends, stories and interviews from the fashion world. Each week we have interviews with some of Denmark’s biggest fashion and lifestyle influencers that are guest appearing in our Zadaa Discover Feed. Explore this edition, where we have met the accomplished Instagrammer and TV celebrity, Alberte Lund, for a little talk about Instagram and fashion.

Name: Alberte Lund

Instagram: @albertelund_

Tell us a little about yourself and what made you become an influencer?

My name is Alberte, and I’m 17 years old. I’m currently completing my 2nd year at Køge Handelsskole. In my spare time, I don’t really do anything special besides watching a lot of Netflix, and of course being active on my social media accounts. I chose to start on YouTube channel back in April 2013, so I’ve been going at it for quite some years now. As I remember, I started this journey because I was very inspired by other YouTubers. Over time, I’ve also started using my Instagram a lot. Both because it can be fast and fun to create a create picture, but also because I think it’s fun to edit the pictures.

How does a typical day look like for you?

A typical day for me is actually a bit boring, haha. The excitement level of the really depends on what I’m doing at the given time – Youtube, Instagram, etc. In my everyday lives, my mornings are always a bit hectic. I always wake up a bit later than what I should. However, I almost always put an outfit together the evening before, so it saves me a lot of time. The rest of the morning I just me rushing through different tasks. Most often I am in school from 8.20 – 15.30. When I get home from school, I do various things depending on the day. However, I often take a lot of pictures for my Instagram profile before changing into more comfortable clothes. Sometimes I film a YouTube video and other times, I just lie in my bed and relax. Typically, I’m record and upload my videos on weekends as I’m very tired after school on weekdays.

What is a surprising part of your job, you think others do not know about?

I think, by now, there are many who have found that it actually takes a lot longer than you ever expect it to. Sometimes there is a lot of work that goes behind making the various videos on YouTube and campaigns on Instagram.

Where do you get your greatest fashion inspiration from (fashion magazines, social media, street scene) and why there?

I would say that I get the most fashion inspiration from Instagram, various fashion bloggers and just people on the street. But especially Instagram! I think it’s incredibly easy to scroll through Instagram and just find a lot of different outfits, which I can get a lot of inspiration from. I almost always save the pictures with bold outfits in a folder on my Instagram, so I can go back and look it through another day.

How long do you usually spend on planning an outfit for the day?

Most often I find my outfit the night before, since I really do not have much time in the morning. If there are some new clothes I have to try to put together, it always takes a little longer, because I have to try the whole outfit. So, I might spend 20-30 minutes on it in total. If it is an outfit I’ve already worn before, it may take just 10 minutes. So, it is very different.

What are your best tips for putting together a perfect winter outfit?

I think outfits are a bit hard in winter when it’s very coldest, because you have to wear so much clothes. But something I still make a lot of use of is “layer-on-layer”. Otherwise I would probably use a hot, big & warm jacket. A bold jacket or a hat can also always spruce up a boring winter outfit.

Are there any trends you currently love? And some you hate?

Hmmm… I don’t really know if it’s a trend, but I’m crazy about a tall black vest I have. I always pair it with for example a t-shirt or a hoodie – depending on the weather. I also have a pair of black pants with width, which I’m very fond of. Last fall / winter, big jackets became very popular. I got a really gorgeous one from Wood Wood, which I still love to wear! Especially on the extra cold days.

Of course, there are always some trends you just have to get used to, but I can’t think of one I hate at the moment.

Hunting the ugly Christmas sweater!

November 28, 2017

Do you already have the ugly Christmas sweater (also known as Christmas jumper) for this year? You know those silly knits with snowmen, Santa and some tacky texts. If you don’t, here are few tips for finding the perfect one! It’s really easy and also cheap. In Zadaa you’ll find the shirts that are not loved by their owners anymore, so atleast consider buying a 2ndhand version.

  • It’s not the perfect sweater if it’s not UGLY enough. Make sure your first impression is not “COOL”, but closer to”WTF”. If you’re thinking what the hell is happening in that shirt, it might be the one for you.
  • In the ugly Christmas sweater must be something red, familiar Christmas characters, snowflakes, glitter, sequins or some small 3D-accessories hanging in it. The tacky text is not necessary, but it raises the sweater into a whole new level.
  • Remember that also some bigger brands have their own Christmas jumpers. If buying more expensive jumper you might get a cotton or even cashmere instead of acrylic. But is this the thing you want to put your money in?
  • When searching for the ugly Christmas sweater you might want to take some friends with you to help you. If someone makes an ugly face or look horrified when your fitting the knit, you are close finding the perfect one. We’ll say it again – the uglier the better.

Did you already read how to find those prefect pre-christmas accessories? 🙂