Frederikke Thiberg’s Blue Wave of Fashion

This week we’re featuring the young influencer and designer in our Showroom. She’s selling a variety of great fashion, and among those a great blue wave of denim, dresses and shirts. We’ve sat down with Frederikke Thiberg (@frederikkethiberg) for a quick talk about her career, her style and danish fashion.

Can you tell us a little about yourself and what you do? Who is Frederikke Thiberg?

I’m 19 years old and just graduated high school from Øregård Gymnasium. I’m an influencer on Instagram, where I share my style and inspiration. I also have my own brand called The Good Statement, which I founded a year and a half ago. I work as a personal assistant for fashion stylist and influencer Emili Sindlev. And then I’m starting at a new creative school called Krabbesholm, which is situated in the small town of Skive in Jutland.

Could you describe your own fashion style briefly?

My style is playful and I do not follow any rules or conventions. I like to mix patterns, prints and colors and always try to push my own boundaries when it comes to style and styling. You would only very very rarely see me in an entire black or grey outfit as I prefer to wear colors. I think I express my personality through my style – Im wild, outgoing and bubbly.

Who is your style icon and why?

I don’t think I can choose only one as I have several. I have always looked up to my good friend/mentor/guardian angel Lulu Henckel and she inspires me with her style, as well as her way of living life. I also really like Emili Sindlev’s and Blanca Miro’s style. They are both playful and always have their own take on fashion trends and styling. Also, I always find plenty inspiration when watching Sex And the City – I could watch that serie over and over again and never get bored of it. It is inspiring on so many levels.


What are some of your favorite brands at the moment? What brands does Frederikke Thiberg love?

I really like Danish brands such as Envii, Modstrøm, Ganni, Baum Und Pfergarten, By Malene Birger, Designers Remix, Heartmade and so on. They are doing a great job! Also Im a big fan of international brands such as Vetements, Off-White, Gucci, Balenciaga, Marni, The Attico and so on. Not that I have closet full of clothes from these labels, but I find a lot of my inspiration from them.

What are some of your favorite colors and trends that are emerging at the moment?

I really like the cowboy trend as well as the cycling shorts trend. I don’t like to be too girly, and those two trends has a bit of a boyish sense to it, so that suits me perfect. Also I will always be in love with colors all year round, so bright colors for fall is a big yes from me.

As an influencer and fashion-knower, what do you think makes Danes so fashionable?

I think danes are good at just wearing what they like without doubting it so much. Danes have an unique take on fashionable yet practical as many in Copenhagen get around with bike or walking as well as we have a cold winter, so layering is now practical and fashionable. Also I think there are many Danes who have an individual style and they wear whatever they are inspired of and that inspires the rest of us.

Lastly, you are very known for your amazing style, and we’d love to hear your tips for putting together an amazing outfit?

First of all – don’t let the rules stop you. Wear what you think is cool and try to stand out and show some personality through your style. Try to think out of the box and turn your inspiration into an outfit. For me, a colour combination, a picture or a material can inspire me to an outfit, so search for inspiration in the unusual.


Frederikke Thiberg Zadaa

Photos taken by Sienna Rousseau

London Calling – Get to know Amanda London

Tell us a little about yourself and what made you become an influencer?

I am a 19 year old girl from Roskilde, who has always had a special interest in fashion. Fashion for me means a lot and is very therapeutic in many situations. When I write on my blog, I can totally relax and this is an important thing as I live in a very stressful everyday life. What made me start my blog was probably that I felt I needed to share my thoughts and feelings on so many things, so the blog was, of course, the best option.

How would you like to best describe your influencer career to someone else?

Hmm .. Good question. My job largely entails that I sometimes do collaborations or receive things from companies or stores to promote.

How does a typical day look like you?

I usually go out and drink coffee with my girlfriends or spend time with my boyfriend. When I get home, I work on my blog, Instagram and the campaigns I’m working on. I sometimes also go to Copenhagen for meeting and visits at my agency.

What is a surprising part about your job, which you think others do not know about?

Many of my girlfriends, but also my parents and my boyfriend, think that you do not have to spend much time on the various collaborations and campaigns that I do, but that’s completely wrong. It takes a really long time and a lot of effort to create good content!

Where do you get your greatest fashion inspiration (fashion magazines, social media, street scene) and why right there?

Primary social media, but also sometimes the street styles. Throughout the day I spend a lot of time “exploring” Instagram, so it’s impossible not to get some kind of inspiration.


What are your biggest tips for putting together a perfect outfit?

First of all,  it has to be something that is comfortable to wear. The colors should also blend together of course. An outfit that will always go is for example a nice shirt in a nice color, a cool pair of jeans, and last but not least, some nice boots.

Are there any trends you currently love? And some you hate?

Hmm .. I love the trend of bootcut / flare jeans, since I’m very short, haha ​​- I’m 158 cm, and these jeans just make me a bit taller.


Photos taken by Sienna Rousseau


Colours and more colours! Lana Rynty (@lanaleksandra) knows a lot about this title. So here we are sharing Lana’s best clothing tips and stories behind her fashion to you. Fun fact is that Lana’s favourite colour is actually white! Take notes and shop her fashion in Zadaa app today. You can buy everything you see in this article!

When it comes to jeans, what shade is the best for summer?
Lighter shades.

Would you like to share a story about something you are selling in Zadaa this week?

I bought the black blazer with paddings from Zara a few years ago.  Lady Gaga was playing everywhere me and my friends were huge fans of her.  We would take photos, pose like Gaga, dance to her music etc. I bought this blazer because I thought it really depicted “Gaga’s monster style”.  We actually call it the Gaga blazer.
Your best style tips for summer 2018? 
This year I’m all about crop tops and high waisted skirts and pants. They show a little skin, hide the worst areas, highlight the small waist and simultaneously look super stylish!😉
What colours look good together? What won’t?
You can’t really go wrong with black, beige or white but green and/or red combinations get too messy. Last time I wore red pants with a greenish shirt my sister told me I looked like a Christmas tree.
Do you think some colour look better on blondes or brunettes?
Yes. Bright colors are more noticeable on blondes, whereas lighter shades tend to emphasize their femininity. Brunettes can experiment with brighter colors without being too ‘eye-catching’.
KUVAT: Juuli Rönkä


It’s the hottest festival season and Jekku Berglund (@jekkuberglundknows all about festival style!  We wanted to know more about the most comfortable shoes and biggest festival trends, so here we are sharing Jekku’s best clothing and accessory tips to you. Take notes and shop her fashion in Zadaa app today! (Dog lovers – that cutie pie in the first picture is named Eikka.)

Jekku Berglund

What is the combining thing in YOUR festival styles in summer 2018 or do you have a different look every time?

Definitely my military boots!

What is the most inspiring decade at the moment when it comes to fashion?

Easy! 90’s vibes are all around.

You are a style icon in Finland. Who are you following in social media?

For example @sonny_hall, @anders_gran, @hoskelsa & bellahadid.

Let’s finally end the epic battle with Nike and Adidas. Tell us who wins?

Those three stripes win every time! If you know what I mean. 😉

In what festival are people dressed best in your opinion?

This year Ruisrock really surprised me. Especially youngsters were really in mint condition! Flow Festival is my other choise to some spot nice styles.

What kinds of shoes are the best ones for festivals?

I would prefer a pair of boots with some platform. Military boots are worth trying!

What elements are so called ‘must haves’ when it comes to good festival style?

The most important thing is to feel comfortable. Actually the biggest mistake you can do is to pull on a brand new pair of shoes. That choice can easily ruin the whole night if your feet start to hurt after a half an hour.

What is the thing nobody should wear in festival season?

Something that doesn’t feel good.


KUVAT: Juuli Rönkä


Love is in the air! At least when it comes to Camilla Czakan and her romantic style. We wanted to know all about ruffles, floral patterns and fun dresses, so here we are sharing Camilla’s best clothing, jewelry and make up tips to you. Take notes and shop her fashion in Zadaa app today. You can buy everything you see in this article!

What are the wardrobe essentials when creating a romantic style?

Dresses and skirts, feminine blazers and of course classic silk blouses. The most important things is to find quality clothes that fit.

With what clothes can you create contrasts?

A ruff, leather biker jacket always looks good with a dress or a skirt. That combination is timeless and works every time. When you want to dress down your romantic style and make it more casual, it’s a good idea to wear neat sneakers instead of ballerinas or high heels.

What kind of colour palette would suit romantic style?

When the basic colour palette is neutral and including colours like beige, white and grey, it’s easier to combine clothes with each other. Bolder colours, like bright red, can be used in accessory and make up. Any shade of red (burgundy, peach, magenta etc.) fits the romantic colour palette, that’s a good rule to remember.


How to complete romantic style?

Putting on some jewelry is the easiest way to complete your outfit. A pretty pair of earrings can make your look more interesting in a second. At the moment any kids of fringe earrings are super trendy and playful. When doing your make up try to add some pink and peachy shades, those are perfect for the romantic style.

What are the most romantic brands?

For example Rue de Femme from Denmark makes very beautiful clothes. When shopping it’s good to focus on your colour palette and choose beautifully fitting materials.

Who to follow for outfit inspiration?

Romantic and classy Olivia Palermo puts together some fabulous outfits. She is a real talent when it comes to combining clothes and accessories. She is always trendy, but still somehow timeless.


KUVAT: Juuli Rönkä

UNCLOTHED: Ilirida Krasniqi’s wardrobe

Ilirida Krasniqi is the epitome of a young, successful and hardworking woman. A dentist student and Zumba instructor by day and fashion influencer by night, this young woman spends most of her time working hard. She looks, travels and dresses just like a supermodel, and on her popular blog and Instagram profile you can catch her super cool fashion, while also following her on her trips around the world.

Ilirida’s style can only be described as a cool minimalist approach to luxury fashion, but with a twist of streetwear vibe. A style that has earned her a huge following not only in Denmark, but also a growing fan base internationally. We wanted to get to know Ilirida better, so we sat down to interview her about blogging, style and much more.

Can you tell us a little about yourself and what you do?

My name is Ilirida, which is originally a Kosovo-Albanian name. However, I was born and raised in Denmark. I live in Copenhagen where I study and work.

Could you describe your own fashion style briefly?

My style is very classic and feminine.

Why did you decide to start blogging?

I loved taking pictures back in high school and as social media grew bigger, it was just an obvious step to take. Starting a blog meant I could share my photos and my style with others.

How would you describe your blog in a few words?

A very classic inspired blog.

As a blogger and fashion-knower, what do you think makes Danes so fashionable?

I wouldn’t say my own style is not very Danish, but I certainly think that the minimal Danish style makes a big impression internationally.

What are your favorite trends that are emerging right now?

I love statement earrings and a nice pair of strapless heels.

Do you have any favorite fashion bloggers, and if so why them?

I’m inspired by a lot of people. Looks wise I’ve always been inspired by Negin Mirsalehi. Style wise, there is not one specific, but MANY that inspires me.

Lastly, you are very known for your amazing style, and we’d love to hear your tips for putting together an amazing outfit?

The most important thing is to wear something that you feel comfortable in and then that just looks good. Personally, I think jewellery can do so much for an outfit. The small details really make an outfit interesting. Colored nails and lips, a pair of statement earrings and sunglasses can really get an outfit spiced up.

Photos taken by Sienna Rousseau


Janina Havia is a blogger (elahblog) who knows how to be chic in the city. Her girly but comfortable style is very easy to relate to. The reason why we at the Zadaa office are following this woman is quite easy to figure out. Janina knows exactly how to make an everyday outfit look exclusive and chic. That’s why we want to learn everything from her!

Janina’s style tip for summer 2018?

Fluttering floral skirts are ‘the thing’ this summer. Wear it with a light top at days and with a warm knit at nights. For example this colour in Janina’s own skirt is very trendy this summer.

How to stay stylish when it’s super hot outside?

A lightweight summer dress and a bottle of water are must-haves when it’s really hot outside! By drinking water it’s easier to stay and feel fresh. Add a hat to cover your head and to look even more chic.

Want to hear a story about Janina’s floral blouse?

When Janina was living in two different countries she spent a lot time in airports. She remembers that multiple times she was wearing this distinct floral blouse. Now it’s time to find a new home for it.

If Janina was a piece of clothing…

… she would be a pure white summer dress without a doubt. It’s the one piece of clothing she feels the most beautiful in, she tells.

Janina’s festival style 2018?

City festivals like DBTL in Turku are Janina’s thing! This summer her festival outfit will be all about stylish summer dresses and white leather sneakers by Adidas.

Janina Havia’s boutique is now live in Discover!


When it comes to those timeless wardrobes Carita Alfthan sure knows how to build one. In her blog Char and the City she helps her followers to find the best places to shop. She is sharing her style tips, classic outfits and also a lot of inspiring interior content to her audience and that’s why we picked her as our business style ambassador for this interview. So sit back and get ready to build your perfect wardrobe with Carita Alfthan.

What are the main elements of the perfect business wardrobe?

Business style is not just stiff pantsuits, but a smart lifestyle with a timeless wardrobe. With a capsule wardrobe full of timeless classics it’s easy to go from work to a fancy dinner. Just a quick accessory update and you’re ready to go. Business style means that your wardrobe is contiguous and functional. What ever you choose to wear from it, you’ll always be stylish.

Which are the best designer brands when shopping classic items? What about cheaper brands?

Classic scandinavian brands like By Malene Birger, Tiger of Sweden and Filippa K sell timeless pieces with great quality. Boss is another brand to keep an eye on. When it comes to feminine party dresses By Malina and Maje are good to know. With smaller budget Zara and Other Stories are great places to find some real treasures.

What is the perfect colour palette for a business style?

Let’s start with black and white. Bring those basic colour alive with a hint of classic red, beige or grey. Accessories are a good way to add some colour when your outfit is all about basics. In the perfect capsule wardrobe shoes, handbags and scarfs can change the look in a second. The fastest way to change your office look for the night is to get your heels on, change the bag to a smaller one and your scarf to a silk version. Voilà!

What could be a good motto for someone who loves to wear timeless outfits?

“Less is more.” As boring as it may sound, just think about how fabulous a pair of perfectly fitting jeans and a white t-shirt can look together!

What kind of jewelry fits business style?

Classics love classics! Carita’s secret (well, not that secret anymore) combination on her wrist is Hermés Clic H bracelet, white gold diamond ring ja Tiffany’s Twist Knot necklace. Pearl earrings and vintage jewelry make your style finished. Holiday trips are good times to buy jewelry, if the goal is to find something a bit different.

How often should people update their wardrobe so they wouldn’t get bored?

Instead of updating your wardrobe, focus on building it. One great goal is to know your style so completely that you don’t have to buy new things all the time. Build a good base first. After that it can be spiced up with trendy, affordable accessories. If the little black dress is still missing or you just can’t find the perfect trench coat, start with hunting them. After that it’s time to get the details right.

How many pairs of shoes is a good minimum to have?

Five pairs should be enough. Invest in pair of comfortable ballerinas, heels, sandals, rubber boots and sneakers. The quality and materials of your everyday shoes are important. If Louboutin doesn’t fit, try Pura Lopez. Find the perfect fit for your feet!

Who is your style idol?

Carita follows icons like Jackie O. Also Carolyn Bessette Kennedy and princess Victoria in Sweden have great sense of style. The list of business style icons wouldn’t be complete without mentioning Olivia Palermo.


KUVAT: Juuli Rönkä

UNCLOTHED: Amalie Fischer’s Wardrobe

Amalie Fischer is a danish fashion blogger. Amalie is known for her amazing and colorful style. We visited Amalie’s apartment in central Copenhagen, and got to talk all things fashion and even caught a glimpse of her gorgeous wardrobe.


Can you tell us a little about yourself and what you do?

I’m Amalie, a 23-year-old Copenhagener, born and raised. I write about fashion, traveling and life on my blog and Instagram @amaliefischer.

Could you describe your own fashion style briefly?

I’m very colorful. I love wearing prints and interesting materials. I really like keeping up with new trends as often as I can.

Why did you decide to start blogging?

I was interested in sharing my inspirations and at the same time get inspired myself. I then discovered it could also become a platform for me to connect and network.

How would you describe your blog in a few words?


As a blogger and fashion-knower, what do you think makes Denmark so fashionable?

We’re a very simple people, we love practical and comfort, but we’re at the same time also bold in our choices.

What are your favorite trends that are emerging now in Denmark?

Color and print mixing, people finally seem to adopt it, especially with all the sunny weather we’ve been having recently.

Do you have any favorite fashion bloggers, and if so why them?

I love @_tinamaria! She is so great and stylish. And her outfit photos are on point.

Lastly, you are very known for you amazing style, and we’d love to hear your tips for putting together an amazing outfit?

Just wear what you’re comfortable wearing. That’s the most important thing when picking an outfit. It shows in the way you present yourself.

You can find Amalie Fischer’s boutique now LIVE in Discover!

Photos taken by Sienna Rousseau

UNCLOTHED: Ilta’s wardrobe

Want to know how to get chills like never before? Go to Cheek’s show and listen how Ilta sounds like when she feats in the song Sillat while playing piano at the same time. The live version will blow your mind – but so will her style! This girl’s playful style goes hand in hand with her wide smile and sparkling personality.

Ilta’s wardrobe essentials

Some people might think that wardrobe essentials can only be things like a white blouse and black pants. Well, they haven’t meet Ilta. Her everyday style is all about relaxed, ripped jeans and oversized hoodie. That’s a good base for any outfit.

Ilta’s craziest piece of clothing

The one coat she will never get rid of is the one she has got from her relative. Nobody can tell is it super cool or just horrible, but the coat with wild colours stays in the closet.


Ilta’s famous college outfit

As we told this sparkly singer is feating in Cheek’s Alpha Omega tour and this floral outfit has been traveling with her. She has also been wearing it in Berlin and in a summer cottage. When she was wearing this fo the first time, her friend told her this outfit looked like a curtain, but she still wore it with love. Now it’s time to find a new home for this floral explosion.

Ilta’s power colour

At the moment yellow colour is the one this girl feels the most connected with. Yellow is the colour of energy, so this totally makes sense. Ilta believes we all have that one colour we feel confident in, but it varies during seasons.

Ilta’s style tips

Put those bright colour together! For example pink and yellow or green and yellow work nicely together. Leggings in different materials and colours can be combined with almost any outfit. If you happen to love relaxed, ripped jeans, try to wear them with a long t-shirt or a hoodie. Choose you shoes wisely, if you have to catch the train. It’s about getting comfortable before anything else.

Ilta’s favourite shops

She admires the style of Meri Milash (@merimilash) and loves the brand Adidas. When it’s time to go shopping, she visits Monki and Zara. Besides those she likes Junkyard and flea markets. Her secret tactique to find something nice for herseld is to pick something amazing from her friend’s closet and rationalize why she should have it (or actually buy it, to be fair). We like that style! 😀


KUVAT: Juuli Rönkä