In the end of 2017 we had a LUMI brand boutique as the first brand boutique ever in Zadaa. Now it’s time to start this year by opening a brand boutique for 2OR+ in Discover. This means that you can now shop online their leather goodies and clothes which you can usually only buy from the 2OR+ store in Helsinki.

Fashion belongs to everyone and that’s why we wanted to give our users a change to get to know this amazingly cool brand. This highly acclaimed fashion brand was established in Finland in 2002 by brand’s creative design director YAT. The prices are, of course, familiar Zadaa prices with great discounts.

But first, don’t you want to get to know 2OR+? Read the whole brand story from their website!

2OR+ is a young, original and dynamic fashion brand based in Helsinki, Finland. The label is known for skillful unconventional cutting, poetic story of colours and inventive textures. Products are well made and a lot of attention is paid to details. The key factors of the 2OR+ philosophy are creativity in symbiosis with wearability. The clothes are eclectic but they stand the test of time; the designs are made to last.

The brand name reflects the fact that in order to create and evolve in the nature, two or more elements are required. The brand name is pronounced ʻTwo or plus”.

Nina (from Tunnetila blog), who is the face of our 2OR+ brand boutique and also modeling in these beautiful outfit pictures, describes the brand:

I have loved the brand since it was born. I like the way they bring a modern and a unique twist to all of their garments. Even the most classical piece of clothing, white button up shirt, looks interesting in their collection.


(pictures: Ida Hanhiniemi / 365 days with Ida)

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