Berlin, Helsinki

Head of Performance Marketing (Berlin or Helsinki)

Are you looking to take the next step in your marketing career and thrive in a fast paced environment where you can take ownership and do things, rather than wait for being told what to do? If you are analytical, like to create and optimize ads for an online business as well as develop and grow a C2C marketplace network – then apply today!

Role Background

Zadaa is the largest fashion marketplace in mobile in Northern Europe and a Finnish technology company. We are best known for our technological and innovative approach. In our mobile app, customers can buy and sell their fashion items such as clothes, shoes, bags or even makeup. Only 3 years ago Zadaa operated in Finland only and had a community of 200 000 users. Today, we are in 3 countries, Germany, Denmark and Finland, and have grown our community to 800 000 users selling fashion worth tens of millions of euros.

Zadaa has been growing rapidly ever since we entered the market in 2016 and we are now searching for a Head of Performance Marketing to join us on the next steps of our journey and bring our paid marketing activities to the next level.

At Zadaa, the Head of Performance Marketing is the leader of growth hacking and an expert in social media marketing. You will be an invaluable asset of our day-to-day operation where you will grow our community further by running and developing our advertising effectiveness. You will work closely together with branding, design and communications to maintain a holistic view and ensure we meet our goals.

The ideal candidate has a proven track record in data-driven social media marketing and wants to now take it to the next level in a leading position. You are analytical, social and have a strong desire to develop and optimize existing activities as well as to create and test new ideas. You have been working for five or more years gathering the relevant experience to succeed in this role.

What You’ll Be Doing

•   Responsible for all marketing activities

•   Build and optimize our marketing strategy based on data and insights

•   Create and manage marketing campaigns especially in paid social media

•   Maintain a “helicopter” view as well as have a precise understanding of the team goals and our progress.

•   Be supportive and gather information in everyday tasks with other teams in order to achieve the growth targets.

Our expectations

•   You have 5+ years of experience in growing an online service via data-driven analysis and

creative strategy in a fast-paced environment. 

•   You are experienced in paid social media marketing and have the ability to meet set goals while leading the marketing team.

•   You have an excellent metric-driven skillset with a creative approach to problem-solving.

•   You have an analytical mindset and a data-driven approach.

•   You are a person who brings good energy to the team.

•   It is an advantage if you have a background in app marketing or the marketplace industry.

•   You are fluent in English.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then we are the company to apply and get the conversation going! Along with a competitive salary and the best teammates, you will also be eligible for our stock option plan. If you have any further questions about the position, we are happy to provide you with answers.

About Zadaa

Zadaa is a technology company that makes it unbelievably easy to buy and sell fashion items through our marketplace. We have over 800,000 users selling more than 13,000,000 € worth of fashion across 3 countries. Fun fact: our marketplace already saves more than 1,7 billion litres of freshwater yearly, which equals to 1,6 million people’s annual water intake.

Our apps (iOS and Android) have been built in-house with a heavy customer-centric approach to ensure our customers have the greatest experience and the most holistic approach of the industry. For example, our German customers can buy fashion all the way from Northern Finland, Lapland, without exchanging any communication with the seller, and the delivery will arrive in perfect condition at the buyer.

We’ve raised more than €8M in financing from European based well-known investors, such as Begin Capital, Impulse VC and Superhero Capital, among others. We have also been fortunate enough to receive some appreciation and recognition for our hard work along the way. Forbes included our CEO Iiro Kormi on its 30-under-30 in Retail & E-commerce list, we have been nominated and awarded by multiple startup awards in Northern Europe, such as TNW, and been recognised by the largest tech media magazines of the markets.

To apply, send us your free-form application with your CV to We can’t wait to hear from you!

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